While you're likely to come across the term "SEO" a lot in modern online business, you may be a little lost as to what an SEO firm actually does. You've probably received the minimal answer that they help companies get more business through search engines, but the actual practices of a professional SEO firm can often remain a mystery.
Here, you can find an explanation of some of the fundamental services of an SEO company:
Create
SEO-friendly content. One of the primary functions of an SEO company is
to create search-engine friendly and engaging content, which also involves
extensive keyword research. This research allows an SEO professional to
identify the most popular search terms related to a business, then implement a
certain concentration of these keywords into web content, in order to bump a
landing page further up the list of results. The best keywords to select are
both relevant to the client and are searched for often.
Analyze
website performance. A good SEO firm also uses Google analytics and
other resources for website analytics to study the past and current performance
of a website. Gathering such data can reveal very insightful information about
where a website's marketing strategy is going wrong, and, therefore, point out
the best tactics to employ to increase traffic.
Recommend
a web redesign. In certain, fairly rare cases, an SEO professional may
go over a website and decide whether or not an all-over redesign is necessary.
This could be the case if a site uses outdated conventions, has a poor visitor
conversion rate, or a generally bad code.
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