Ensuring your On-Page SEO is Up-to-Date

SEO is constantly evolving, since search engines like Google always strive to deliver better search results to their users. As a business relying on search result rankings to boost your visibility, keeping your on-page SEO up-to-date raises the need for you to adopt these new strategies. 

Speeding up page loading times: One major ranking factor is a website’s page speed—you’re in big trouble if your site takes more than four seconds to load. Ways to remedy this include moving your website hosting or compressing image files.

Mobile–friendliness: If you weren’t aware, Google has begun penalizing websites that aren’t optimised for mobile search. Even without this, though, you can’t ignore mobile, for this already accounts for half of all Internet traffic.

Utilising keywords the right way: The right way means not overstuffing your pages with your chosen keywords. A general rule of thumb you can follow is for your primary keyword to have a total page density of between one and three per cent.

Concise Title Tags and Meta Descriptions: Google will want to see title tags with no more than 60 characters in them, and no more than 160 characters in meta descriptions.

Essential contact details and other business minutiae: Having not only a contact us page, but also outlining the terms of service and an accurate private policy serve as a ranking signal, indicating that your business is a serious one.