Saturday, August 15, 2015

How Important Are Social Signals to Your Business’s SEO Strategy?


According to LearnHowToBlog.com, search engines take social media votes as word-of-mouth referral, as well as an indicator of the webpage’s popularity. It works the same way as people’s perception of a full restaurant. How would you perceive a restaurant with fewer diners compared to another jam-packed and with a lengthy queue? Concisely, the more products and people linked to your brand, the more favourable that will be to your SEO strategy. In the past, you can make search engine giants, like Google, happier with more links coming from other websites. The interpretation is the higher the reputation and relevance of that link, the better for your ranking. Since it has been proven that links can be cheated, though, Google launched a series of algorithm updates that gave frauds what they deserve.
http://integratedmarketingsystems.com.au/how-important-are-social-signals-to-your-businesss-seo-strategy/

Thursday, August 13, 2015

SEO Tips for Brisbane Start-ups: 3 Qualities of a Practical Website


Many Australians nowadays rely on the Internet when searching for information about products and services. To effectively sell your brick-and-mortar business, its visual counterpart online—the website—should be just as accommodating. The ideal website design is SEO-based, meaning your website should be optimised to appear on top query results whenever a user keys in certain keywords in search engines, like Google. Graphical features just come second because they’ll amount to nothing if your website isn’t easily found. For starters, here are three qualities a practical web design should have: Neat. User-friendly websites aren’t cluttered with links that lead to nowhere or links that come from unrelated sites. Nor are they filled with irrelevant, poor-quality videos and images that also slow loading time. Unnecessarily lengthy drop-down menus and pop-ups make the website appear crammed, and bad colour contrasts are real eye sores.
http://integratedmarketingsystems.com.au/seo-tips-for-brisbane-start-ups-3-qualities-of-a-practical-website/