What Does an SEO Company Really Do?

While you're likely to come across the term "SEO" a lot in modern online business, you may be a little lost as to what an SEO firm actually does. You've probably received the minimal answer that they help companies get more business through search engines, but the actual practices of a professional SEO firm can often remain a mystery.

Here, you can find an explanation of some of the fundamental services of an SEO company:


Create SEO-friendly content. One of the primary functions of an SEO company is to create search-engine friendly and engaging content, which also involves extensive keyword research. This research allows an SEO professional to identify the most popular search terms related to a business, then implement a certain concentration of these keywords into web content, in order to bump a landing page further up the list of results. The best keywords to select are both relevant to the client and are searched for often.

Analyze website performance. A good SEO firm also uses Google analytics and other resources for website analytics to study the past and current performance of a website. Gathering such data can reveal very insightful information about where a website's marketing strategy is going wrong, and, therefore, point out the best tactics to employ to increase traffic.

Recommend a web redesign. In certain, fairly rare cases, an SEO professional may go over a website and decide whether or not an all-over redesign is necessary. This could be the case if a site uses outdated conventions, has a poor visitor conversion rate, or a generally bad code.

Gold Coast Companies and SEO: The Power of Success

Any business on the Gold Coast is well-aware that a successful SEO campaign will lead to better client recognition and increased revenue generation; however, times have changed over the past few years. Many strategies are outdated and if the correct approaches are not embraced, this very same enterprise may very well be hindering its own growth. This is one of the main reasons why working with an SEO firm can be advantageous to a business. What are some of the recent facts that support this statement?

Out with the Paid Advertisement

Paid publicity is now a thing of the past. It has been shown that up to 80 per cent of users ignore these advertisements entirely. They instead focus on organic search results. So, reputable third-party firms will be able to develop specific search terms and phrases, which can help to increase exposure into the Gold Coast market without sacrificing quality.

First-Page Benefits

More than 75 per cent of all internet users never scroll past the first page of their search results. It is therefore critical that a business lands within this section. This can be partially achieved by focusing on local SEO listings for the Gold Coast as opposed to a broader approach. Rankings are the key to success.

An enterprise may have neither the time nor the expertise to devote to such critical SEO tasks. This is why it is often prudent to hire experts within this field to achieve desired results.

Ensuring your On-Page SEO is Up-to-Date

SEO is constantly evolving, since search engines like Google always strive to deliver better search results to their users. As a business relying on search result rankings to boost your visibility, keeping your on-page SEO up-to-date raises the need for you to adopt these new strategies.