A recent video I made

How Important Are Social Signals to Your Business’s SEO Strategy?

According to LearnHowToBlog.com, search engines take social media votes as word-of-mouth referral, as well as an indicator of the webpage’s popularity. It works the same way as people’s perception of a full restaurant. How would you perceive a restaurant with fewer diners compared to another jam-packed and with a lengthy queue? Concisely, the more products and people linked to your brand, the more favourable that will be to your SEO strategy. In the past, you can make search engine giants, like Google, happier with more links coming from other websites. The interpretation is the higher the reputation and relevance of that link, the better for your ranking. Since it has been proven that links can be cheated, though, Google launched a series of algorithm updates that gave frauds what they deserve.
http://integratedmarketingsystems.com.au/how-important-are-social-signals-to-your-businesss-seo-strategy/

SEO Tips for Brisbane Start-ups: 3 Qualities of a Practical Website

Many Australians nowadays rely on the Internet when searching for information about products and services. To effectively sell your brick-and-mortar business, its visual counterpart online—the website—should be just as accommodating. The ideal website design is SEO-based, meaning your website should be optimised to appear on top query results whenever a user keys in certain keywords in search engines, like Google. Graphical features just come second because they’ll amount to nothing if your website isn’t easily found. For starters, here are three qualities a practical web design should have: Neat. User-friendly websites aren’t cluttered with links that lead to nowhere or links that come from unrelated sites. Nor are they filled with irrelevant, poor-quality videos and images that also slow loading time. Unnecessarily lengthy drop-down menus and pop-ups make the website appear crammed, and bad colour contrasts are real eye sores.
http://integratedmarketingsystems.com.au/seo-tips-for-brisbane-start-ups-3-qualities-of-a-practical-website/

What Does an SEO Company Really Do?

While you're likely to come across the term "SEO" a lot in modern online business, you may be a little lost as to what an SEO firm actually does. You've probably received the minimal answer that they help companies get more business through search engines, but the actual practices of a professional SEO firm can often remain a mystery.

Here, you can find an explanation of some of the fundamental services of an SEO company:


Create SEO-friendly content. One of the primary functions of an SEO company is to create search-engine friendly and engaging content, which also involves extensive keyword research. This research allows an SEO professional to identify the most popular search terms related to a business, then implement a certain concentration of these keywords into web content, in order to bump a landing page further up the list of results. The best keywords to select are both relevant to the client and are searched for often.

Analyze website performance. A good SEO firm also uses Google analytics and other resources for website analytics to study the past and current performance of a website. Gathering such data can reveal very insightful information about where a website's marketing strategy is going wrong, and, therefore, point out the best tactics to employ to increase traffic.

Recommend a web redesign. In certain, fairly rare cases, an SEO professional may go over a website and decide whether or not an all-over redesign is necessary. This could be the case if a site uses outdated conventions, has a poor visitor conversion rate, or a generally bad code.

Gold Coast Companies and SEO: The Power of Success

Any business on the Gold Coast is well-aware that a successful SEO campaign will lead to better client recognition and increased revenue generation; however, times have changed over the past few years. Many strategies are outdated and if the correct approaches are not embraced, this very same enterprise may very well be hindering its own growth. This is one of the main reasons why working with an SEO firm can be advantageous to a business. What are some of the recent facts that support this statement?

Out with the Paid Advertisement

Paid publicity is now a thing of the past. It has been shown that up to 80 per cent of users ignore these advertisements entirely. They instead focus on organic search results. So, reputable third-party firms will be able to develop specific search terms and phrases, which can help to increase exposure into the Gold Coast market without sacrificing quality.

First-Page Benefits

More than 75 per cent of all internet users never scroll past the first page of their search results. It is therefore critical that a business lands within this section. This can be partially achieved by focusing on local SEO listings for the Gold Coast as opposed to a broader approach. Rankings are the key to success.

An enterprise may have neither the time nor the expertise to devote to such critical SEO tasks. This is why it is often prudent to hire experts within this field to achieve desired results.

Ensuring your On-Page SEO is Up-to-Date

SEO is constantly evolving, since search engines like Google always strive to deliver better search results to their users. As a business relying on search result rankings to boost your visibility, keeping your on-page SEO up-to-date raises the need for you to adopt these new strategies. 

Simple Tips for Your SEO Campaign’s First Steps

If your Gold Coast business seeks to be competitive, then you’ll need to start up your own SEO campaign. Rating high on search engine’s rankings ensures that your business has a visible online presence. Here are a few tips on how to achieve that.